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The Breast Chek Kit Making Strides Against Breast Cancer With Catherines Stores

In Store Event Beads

 

 

 

 

 

 

 

 

 

 

 

Our in-store display with Catherine’s stores. Many have asked about the beaded necklace on our model. No it’s not a fashion statement.

The beads are an educational tool that we use while doing demonstrations by placing the beads under The Breast Chek Shirt to give women a sense of what a lump might feel like under skin and breast tissue. It also shows the various sizes of lumps that could be found.

The necklace consists of six different sizes of wood beads (two each except for the largest bead): 3 mm, 7 mm, 9 mm, 13 mm, 25 mm, and 37 mm.

• 3 mm bead represents the size of lump first found by a woman receiving a mammogram every year or two.

• 7 mm bead represents the size of a lump found on a woman’s first mammogram (if she had been procrastinating)

• 9 mm represents the size of a lump found by a health care provider giving a clinical breast exam (Probably Stage I tumor)

• 13 mm found by a woman who performs BSE’s every month (this can still be considered a Stage I tumor)

• 25 mm found by a woman who occasionally performs a self exam (Most likely a Stage II tumor)

• 37 mm found by a woman who rarely or never performs a self exam.

Doing a monthly breast self exam helps women become more familiar with their breast and having a routine mammogram starting at age 40 is your best defense for detecting abnormalities in the breast early.

The Breast Chek Kit’s New Branded Pink Ribbon

BCK-Branded Ribbon  October is National Breast Cancer Awareness month. In a world of Pink Ribbons, we set out on a journey to have an exclusive ribbon designed for our brand that represents the vast ethnicities of women around the globe.  We wanted something strong, bold and beautiful in hues that represent all women. Thankfully, we found Didi a designer in Bulgaria that brought the vision to life. Little did I know that it would take 2 years and many revisions to decide on this particular ribbon.

What we also found was that language and time difference was not a barrier when it came down to talking about women’s health as it relates to Breast Cancer and educating women on the importance of early detection. While we spoke very different languages and live in very different cultures there was and is a commonality that touched us both and what she captured and delivered was the spirit of what I envisioned and exactly what I wanted. Our hope is that whenever this ribbon is seen, that it not only represents our brand, but that it becomes a symbol for women to recognize that we are all strong, bold and beautiful and that early detection saves lives. Feel free to share your comments on our new ribbon!