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La BuBé Athletica

LESLIE HAYWOOD JOINS THE BREAST CHEK KIT, INC. AS BRAND MODEL FOR LAUNCH OF  “LA BUBÉ ATHLETICA”  ACTIVE WEAR TARGETING POST MASTECTOMY WOMEN

Atlanta, GA – The Breast Chek Kit, Inc., inventors of the patented Breast Chek Kit Shirt for teaching breast self-examination, recently announced the launch of an innovative, new active wear line targeting women who have had mastectomies.

The La Bubé Athletica line incorporates special technical features and fabrics specifically to address the post-surgical needs of women as they move toward exercise and the rehabilitation process. The stylish workout and lifestyle wear is for all women and shows support for those who are battling breast cancer as well as those who have survived.

While other mastectomy manufacturers have produced functional intimate wear such as bras, camisoles and swimsuits, with built-in pockets, La Bubé Athletica is the first to offer active wear with hidden pockets for prosthetics or breast enhancers. The line includes functional classic tanks, racer back tops, camisoles, and jackets, with matching hoodies, pants, vests and accessories to complement the collection.

According to Linda Lewis, President and Chief Executive Officer of The Breast Chek Kit, Inc., “the workout wear will fill a void in the market. La Bubé Athletica is a unique lifestyle line that will appeal to women who were active and stylish before their surgery and who fully intend to remain active afterwards. The line is so stylish that every woman, who enjoys wearing beautiful active wear as they run errands, travel, and shop, will want to wear La Bubé Athletica for its amazing function, style and unparalleled comfort.  When choosing an ambassador and model for the collection, we wanted a person that represented the true embodiment of the brand, a woman with fierce tenacity, strength, an audacity to endure the journey but yet remain humble. Leslie Wombwell Haywood, a  friend and fellow breast cancer survivor who had endured a bilateral mastectomy and 2 reconstructive procedures in 2006 fit perfectly.  As a wife, mother, and the inventor of Grill Charms,  Keychains for a Cure,  a competitor on ABC’s  Shark Tank, exercise enthusiast and so much more, Leslie was simply a natural.  Her zeal for living life in the moment with her contagious laugh and constant smile shows her strength of purpose to Trust The Journey in all she does”.

A portion of all proceeds of The Beast Chek Kit La Bubé AthleticaGrill Charms Pink Collection, and Keychains for a Cure go toward breast cancer education and research.

For more information about La Bubé Athletica, go to: www.wearlabube.com. Media inquiries may contact Stanley Yorker, syorker@wearlabube.com. Retailers and Buyer inquiries or to schedule an appointment may be addressed to: sales@wearlabube.com.

 

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